Sustainable Hand-Painted Fashion

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Discover our unique blend of tradition and modernity in every piece.

New Arrival

UOOAM – Wearable Art, Crafted with Heart

Founded by Urvashi Ranani, UOOAM is more than a clothing brand — it’s a canvas of emotions, memories, and creativity. The name UOOAM is a heartfelt blend of letters drawn from Urvashi's and her parents' names, symbolizing the deep-rooted connection of family, heritage, and love.

At UOOAM, our vision is to create artistic yet minimal fashion that speaks to the soul. Each piece is a form of wearable art, where every hand-painted stroke is thoughtfully placed — blending vibrant hues, abstract floral and leafy motifs, and distinctive silhouettes that celebrate individuality and grace.

We believe beauty lies in the details and joy in the experience. That's why customer satisfaction stands at the core of everything we do. Our greatest reward? The glowing smile of a happy UOOAM client, dressed in a piece that tells a story — theirs and ours.

Welcome to UOOAM, where tradition meets trend, and every garment is a moment of joy in color.

Absolutely love my hand-painted saree from Uooam! The blend of tradition and modern style is perfect. Highly recommend for unique, sustainable fashion.

Aditi Sharma

Thrilled with my purchase! Outstanding dress, exceptional service, and overall an excellent buying experience with UOOAM.

Subhashree Agarwal

★★★★★

★★★★★